5 Great Tips for New Bloggers
TOP 5 TIPS FOR NEW BLOGGERS
CHOSE A NICHE THAT CONVERTS
This is my biggest tip for new bloggers. If you want to earn an income from your blog, you have to write about a topic that people care about. Every blog post (or at least the majority of them), should help your readers solve a problem. Your blog can not be an online diary where you write about your summer vacation or how you spent the holiday weekend. I did this when I first began my blog & honestly it didn’t gain much traction!
Think about the content you read on the internet. When you search on Google or Pinterest, most of the time, you’re looking for an answer. The same goes for the rest of the World. People aren’t going online to read about what happened to you last Tuesday, they want to know how to make dinner in 30 minutes or less, or how to plant a vegetable garden (these are just examples, but you get the idea). If you want to make money, you need lots of traffic. If you want lots of traffic, you need to write valuable posts that answer a question or solve a problem.
Don’t let this freak you out. Just because you’re helping people solve a problem, doesn’t mean you have to be a full on expert in your topic. You don’t need fancy degrees or certifications. Do you think I’m a parenting expert? Lord, I hope not. I’m just a regular mom, who had a baby, and wrote about what worked for me and my family and my journey through parenthood. Heck I still am! Think about what you’re good at, what you enjoy, and write your blog posts as if you were simply giving some good advice to a friend.
DON’T EXPECT TO GET RICH QUICK (AND DON’T GIVE UP)
Blogging is not going to make your rich overnight. It takes time, patience, and a whole lot of perseverance. Blogging works by the compound effect. Think of your blog as a snowball rolling downhill. It starts off very small and slow, but over time, it gets bigger and faster, and starts growing exponentially. The more time passes, the more your library of content grows, the more your audience grows, and the more your income grows. It’s not always a steady uphill climb. You might have months where your income drops, and you might have months where your income skyrockets. But, if you’re doing things right and staying consistent, you’ll continue to see overall growth with your blog. For a little example, this is what my income looked like for when I started out. Remember this is just an example, although I am telling you the real numbers!
2017 - Compensation in the form of free product. approx total made in $$ - $500
2018 - approx $7000 thus far.
I’m in the middle of my 2nd year blogging and I’m on track to reach my goal of this year.
It’s not a huge number, but like I said, I’m not looking to get rich quick… I’m just looking for growth.
MONETIZE FROM DAY ONE
Another major tip for new bloggers is to monetize from day one. All of the income I shared above came from two revenue streams; ads and the Amazon affiliate program (I am an affiliate for a couple other companies, but I haven’t done a great job at incorporating them into my content. This is definitely on my list of things to improve upon over the coming months). So, for now, let’s focus on ads and Amazon, and how they can help you monetize your blog from day one.
When I first started my blog, I used Google Adsense as my ad network. The great thing about Google Adsense is it doesn’t take much to qualify. As long as you have a website and a few pieces of content, you will most likely be accepted. I’ll be honest, I didn’t make a whole lot of money with Adsense. For some time but monthly I hit almost hit the $600 mark. They pay you once you reach the $100 mark and it took me almost three months to get there when I first signed up. Slow but steady.
My second revenue stream is affiliate marketing. Affiliate marketing is when a company pays you a commission when someone purchases a product you’ve recommended. To date, I’ve put most of my focus on Amazon Associates, Amazon’s affiliate marketing program. I’ve utilized Amazon Associates because it’s easy to use, it offers a multitude of products, and the brand is trusted by my readers. One of my favorite things about Amazon is that you get a commission on all products purchased by way of your referral. What this means is that if I recommend a baby bottle, and my reader clicks the link for that bottle, but ends up buying an ink cartridge for their printer, I still get the commission for the product. Like I said, Amazon sells just about everything, so the opportunity to earn an income from their affiliate program applies to a ton of bloggers.
My third revenue steam is sponsorships. I do brand deals with brands I believe are the right fit for myself & my audience. You will sign contracts through influencer platforms or through PR companies reaching out to you. That being said, if you’re wanting to work with certain companies it’s great to know how to pitch your brand to them! Comment below if you would like a blog post all about pitching!
I don’t like spending money. When I first started my blog, I couldn’t fathom dropping hundreds of dollars on courses and ebooks when I wasn’t guaranteed a return on my investment. I spent months trying to teach myself how to build an income generating blog. The tricky thing about that is, anyone that has truly good information, isn’t sharing it for free. Please don’t be like me. Educate yourself from the beginning. Don’t over complicate an already complicated business endeavor. Yup, you read that right, think of your blog as a business (because it is). Even if you spend a couple hundred dollars on education it’s still piddly compared to the startup costs of a traditional business.
If you’re new to blogging, you’ll quickly see that there are countless options when it comes to courses and ebooks on the topic of blogging. Do your research. See what other people are saying about these courses. Make sure you’re going to get your money’s worth. Since I wised up, I’ve invested in three different forms of blogging education. This gives you great information to get your blogging business up and running, but not so much information that it paralyzes you (if you’ve ever dealt with information overload, you know what I’m talking about). Last month, I decided it was time to take my blog to the next level. It was time to get serious about SEO, email marketing, and increasing my traffic. I highly highly love Self Made Mama. Although I have yet to utilize her most recent free classes she did this fall but I love the way she teaches. It’s super easy to hold onto the information.
Invest in yourself get some education. Don’t keep spinning your wheels trying to teach yourself something that others have already mastered. You’ll either get frustrated and give up, or end up purchasing something down the road and wish you’d done it sooner (I can speak from experience). Free podcasts are also a great way to learn! Spotify has tons!
FIND A COMMUNITY
This is one of my favorite tips for new bloggers and one I don’t hear mentioned very often. If you’re going to get serious about blogging, I highly recommend you find yourself a community of people who understand you and what you’re doing. Remember all that blogging lingo I was throwing around earlier in this post? A great way to start understanding all this new terminology is in blogging communities. There are tons of Facebook groups that are made up of bloggers who trying to figure this whole thing out. Whatever it is, just find a place where you can go to ask questions, share your frustrations, and celebrate your successes.
Shortly after I started blogging, I was invited to a small Facebook group of twelve other new bloggers. We’ve kept it a small group where we can ask questions, ask for favors, share screen shots, and talk about what’s working, and what’s not. Sure I have my husband and my friends, but when it comes to blogging, no one really understands the ins and outs like other bloggers.
Here are some of the Facebook groups I’m currently part of:
If you’re a new blogger or someone who is considering starting up a blog, I hope these tips will help you in your blogging journey. I also hope that this post gave you some inspiration and some faith that earning an income from a blog is possible. If you have any questions, I’d love to help!